1900
Kwekkeboom was founded
Herman Kwekkeboom started his patisserie shop on Rapenburg in Amsterdam in 1900. He opened more shops in the city starting from 1938. As well as typical patisserie products, he also sold sausages and pastries.
History
1960
Buitenhuis was founded
Frans Buitenhuis opened an automat in Zeist in 1960. In the kitchen behind the automat, he prepared various specialist snacks, which were also purchased by an increasing number of cafe owners and catering businesses. Production later moved to Wijk bij Duurstede. With his mini snacks, Buitenhuis (nomen est omen – Buitenhuis literally translates as outside the home!) laid the foundation in the 1970s for market leadership in the Foodservice market in the Benelux with a wide range of high-quality finger food and smart mix packaging.
2007
Royaan
Buitenhuis Snacks and NPM Capital acquired Cold Food. Cold Food introduced brands such as Van Dobben and Kwekkeboom to the market. They continued together under the name, Royaan.
2014
Kwekkeboom Oven introduced
Kwekkeboom radically changed the snack market – both Foodservice as well as Retail – with the introduction of Kwekkeboom Oven: real crispy oven snacks. This initiative received many innovation awards, including the golden Wheel of Retail. It also required its own, independent marketing strategy, for which the NewForrest Fingerfood company was founded.
2017
NewForrest Fingerfood entirely independent
Part of the Royaan brand portfolio (including Van Dobben) was sold. Buitenhuis and Kwekkeboom Oven remained at NewForrest Fingerfood, along with the co-manufacturing activities. This enabled NewForrest Fingerfood to improve its focus and operate quickly. A management buy-out resulted in NewForrest Fingerfood becoming entirely independent as of 1 August 2017. The production location on Watermolenweg in Wijk bij Duurstede houses the co-manufacturing business as well as Buitenhuis and Kwekkeboom Oven & AirFryer.
2016
Introduction to Yumz
Yumz is NewForrest’s youngest brand, founded in 2018. Yumz was founded to meet the increasing, especially international, demand for finger foods. Meanwhile, Yumz is sold in more than 15 countries.
2021
Opening of the Innovation Center
On Tuesday, 28 September 2021, our new Innovation Center was officially opened. Our new Innovation Center includes a completely new research and development kitchen, several meeting rooms and a pilot plant. The Innovation Center is also a place where we like to meet our customers.