Mission & Vision

Mission

At NewForrest, we proudly produce the most delicious oven, air fryer, and deep-fried snacks of the highest quality. With strong brands like Buitenhuis, NewForrest, and Kwekkeboom, and tailor-made solutions for our customers, we create flavourful experiences every day. Our people are at the heart of everything we do: together we ensure quality, safety, sustainability, and inclusivity.

Vision

NewForrest aims to become Europe’s leading snack producer, where innovation, sustainability, customer focus, and a safe, inclusive work environment go hand in hand. We strive for continuous improvement of our products, processes, and people – for a healthier, more sustainable, and tastier future.

Core Values

  • Entrepreneurship: Embracing opportunities, showing initiative, fostering creativity, and continuous improvement.
  • Responsibility: We do what we say. We ensure food safety, sustainability, well-being, and quality.
  • Commitment: Working together in an open, honest, and safe culture.
  • Inclusivity: Everyone matters, equality is key.
  • Innovation: Investing in technology, processes, recipes, and collaboration to stay ahead